Marketing Analytics – alle Bücher

Sven Reinecke, Alexander Tombach
Marketingcontrolling kompakt

Marketing wird oft als Investition betrachtet. Doch viele Führungskräfte zögern, es auch so zu messen. Der Druck, den Erfolg des Marketing gegenüber dem Top-Management zu rechtfertigen, nimmt zu. Ohne kla…

lieferbar innerhalb 2-3 Wochen

Buch

Nasir Salari
Advanced Marketing Analytics

This textbook is ideal for learning and understanding more advanced data and analytical techniques in marketing analytics. Advanced Marketing Analytics by Nasir Salari provides postgraduate students with …

lieferbar innerhalb 2-3 Wochen

Buch

Nasir Salari
Advanced Marketing Analytics

This textbook is ideal for learning and understanding more advanced data and analytical techniques in marketing analytics. Advanced Marketing Analytics by Nasir Salari provides postgraduate students with …

lieferbar innerhalb 2-3 Wochen

Buch

Ijeoma Onwumere
Principles of Marketing Analytics

This practical undergraduate textbook is ideal for understanding data-driven, analytical marketing skills. Principles of Marketing Analytics is an introductory textbook for undergraduate and postgraduate …

lieferbar innerhalb 2-3 Wochen

Buch

Ijeoma Onwumere
Principles of Marketing Analytics

This practical undergraduate textbook is ideal for understanding data-driven, analytical marketing skills. Principles of Marketing Analytics is an introductory textbook for undergraduate and postgraduate …

lieferbar innerhalb 2-3 Wochen

Buch

Selcuk Burak Hasiloglu
Data-Driven Marketing Analytics

Data-Driven Marketing Analytics: Research Methods and Analytical Tools bridges the gap between traditional marketing research and modern big data analytics, offering a step-by-step guide to transforming d…

lieferbar ab 29.10.2026.

Buch

Selcuk Burak Hasiloglu
Data-Driven Marketing Analytics

Data-Driven Marketing Analytics: Research Methods and Analytical Tools bridges the gap between traditional marketing research and modern big data analytics, offering a step-by-step guide to transforming d…

lieferbar ab 22.10.2026.

Buch

Xiaojing Dong
Marketing Analytics and Data Science

This textbook demonstrates the application of recent advancements in data science to address various marketing issues. It provides a unique framework for transforming marketing problems into data science …

lieferbar innerhalb 2-3 Wochen

Buch

Daniel Dan, Thomas Reutterer
Text Analytics in Marketing

Classroom Companion: Business

This book offers a comprehensive introduction to text mining and text analytics tailored for marketers. It presents key techniques for analyzing, compressing, classifying, and visualizing textual data and…

lieferbar innerhalb 2-3 Wochen

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Predictive Analytics and Generative AI for Data-Driven Marketing Strategies

In providing an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions, Predictive Analyt…

lieferbar innerhalb 1-2 Wochen

Buch

The Marketing Firm, Volume II

This book advances the Theory of the Marketing Firm (TMF), offering a rich collection of case studies that demonstrate how marketing-oriented enterprises operate across diverse sectors. Through empirical …

lieferbar innerhalb 2-3 Wochen

Buch

Alexander Schwarz-Musch, Alexander Tauchhammer, Bernhard Guetz
Quick Guide Digital Marketing Roadmap

This book presents the Digital Marketing Roadmap---a practical framework that helps you plan, execute, and measure your company's marketing across digital channels. The rapid rise of digital technologies …

lieferbar innerhalb 2-3 Wochen

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Regional Metallogenic Analysis, Resources Targeting and Assessment

Modern Approaches in Solid Earth Sciences

This book provides a comprehensive overview of mineral resource targeting and assessment based on the mineral systems approach. It presents prediction and evaluation methods for six major types of mineral…

lieferbar ab 1.11.2026.

Buch

Tony Yan
Smooth Marketing and Consumption in Tumultuous Pre-1949 China

Palgrave Debates in Business History

This book is the first comprehensive work to study pre-1949 marketing history in China (1840-1949), a period of modernization under internal and external pressures. Providing readers with an eclectic lens…

lieferbar ab 18.12.2026.

Buch

The Research Contributions of Donald R. Lehmann to Marketing, Volume 2

Great Thinkers in Marketing

The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors orga…

lieferbar innerhalb 2-3 Wochen

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The Research Contributions of Donald R. Lehmann to Marketing, Volume 3

The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors orga…

lieferbar innerhalb 2-3 Wochen

Buch

David Frayman, Christian Krekel, Richard Layard, Sara MacLennan
Value for Money

Governments spend billions on our behalf. But how should this money be spent? The purpose should be to increase the wellbeing of the people. So the best policies are those which produce the most wellbeing…

lieferbar ab 31.12.2026.

Buch

David Frayman, Christian Krekel, Richard Layard, Sara MacLennan
Value for Money

Governments spend billions on our behalf. But how should this money be spent? The purpose should be to increase the wellbeing of the people. So the best policies are those which produce the most wellbeing…

lieferbar ab 31.12.2026.

Buch

Azhar Ul Haque Sario
Advanced YouTube Advertising

The rules of engagement have changed, and this is your 2026 playbook.This comprehensive guide dismantles the complex world of modern YouTube advertising. It begins with the convergence of digital video an…

lieferbar innerhalb 2-3 Wochen

Buch

Martin Block, Frank Mulhern, Larry Degaris, Don Schultz
Rethinking Retail

Retailing has changed rapidly in recent years with the pandemic accelerating the long-term growth of e-commerce. Drawing on a unique data set drawn from hundreds of thousands of interviews over almost two…

lieferbar innerhalb 2-3 Wochen

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